Fast Friday Win #8: Mastering the Follow-Up – Why Most Sales Are Lost After the First Conversation

💡 The Quick Win

80% of sales need 5+ follow-ups — but most SME owners stop after 1.

Why?
Because it feels awkward. Or pushy. Or they just forget.

Here’s a simple, proven follow-up sequence to help you stay consistent without feeling like a pest.

📬 Your 3-Message Follow-Up Sequence

Follow-Up 1: 2 Days After First Contact
Subject: Just checking in

"Hi [Name], just a quick note to check whether you had a chance to review the [proposal/convo/idea] we discussed. Happy to answer any questions.”

Follow-Up 2: 4–5 Days Later
Subject: Still on your radar?

"I know things get busy! Just checking if this is something you’re still exploring right now — or if it’s best I circle back later?"

Follow-Up 3: One Week Later
Subject: Close the loop?

"Totally understand if now’s not the right time. If it helps, I can keep you in the loop for future updates, or close the file for now. Let me know what works best."

🧠 Why It Works

• You stay present, not pushy

• Each message gives them a respectful way to say “yes” or “not now”

• You reclaim control of the sales conversation